On social media platforms, you must have come across many pages that promote their products and services. The post may include information or video demonstrations of the product in order to convey how can their product or service make a customers life very convenient.
Let’s say you may get more interested after viewing the post and so may click on the learn more button to study more about the product. You are then redirected to another page, say the website of the product.
After going through the page and studying all the details of the product such as the price, quality, product description, etc., you may like the product and end up purchasing it.
Did you notice what just happened?
From randomly scrolling through social media platforms, you end up purchasing a random product. This is the power of social media and hence this type of marketing is included in the curriculum of institutes that offer PG in digital marketing.
What is Social Media Marketing?
Social media marketing involves the use of social media platforms and websites in order to perform promotional activities for a company’s products and services.
Social media allows companies to interact and engage with their customers. People are more active on social media platforms compared to any other platform. Hence, you can easily attract the attention of your audience through social media as compared to other advertising channels.
If you are residing in Banglore and wish to pursue social media marketing or digital marketing as a career option, then you should check out this blog on MBA in digital marketing in Banglore so that you can find out the correct course to meet your requirements.
How does Social Media Marketing Operate?
Social media is not just a platform where people connect with each other but it has also become a platform where businesses connect with their audience. Let us understand how businesses leverage social media to plan their marketing strategies:
1. Action plan for SMM
To make your social media strategy work better, focus on being specific. Follow these steps from Hootsuite, a top social media software company:
- Connect your social goals to your business goals.
- Understand who your customers are (how old, where they live, what they like).
- Look at your competition to see what works and what doesn’t.
- Review your past social media efforts (what worked and what didn’t).
- Plan when to share your social media content.
- Create really good content.
- Keep an eye on how well things are going and change your strategy if needed.
2. Customer Relationship Management
Social media marketing offers unique benefits compared to traditional marketing. It has two types of interactions for targeted customer relationship management: customer-to-customer and firm-to-customer.
Unlike traditional methods that mainly follow purchases, SMM can measure customer value from direct buying and indirect referrals.
3. Create Shareable Content
Companies can use the strong connections of social media to make captivating content. This kind of content grabs customers’ attention, makes them buy things, and then motivates them to share it.
This word-of-mouth sharing reaches new people and comes with trust, making shareable content a key way social media marketing helps businesses grow.
4. Earned Media
Social media marketing (SMM) is a highly effective way for businesses to harness earned media, specifically customer-generated product reviews and recommendations, for brand exposure without paid advertising.
5. Adopt Viral Marketing
Viral marketing is a clever SMM strategy where the audience spreads the message. It aims to quickly pass on product info through word of mouth. When the message goes beyond the initial audience and spreads widely, it’s called viral, and it’s a cost-effective way to boost sales.
6. Segment your customers
Social media marketing offers more precise customer segmentation compared to traditional marketing channels. This helps companies concentrate their marketing efforts precisely on their intended audiences.
If you are interested in learning more about social media marketing and wish to enroll in a course to make a career in it, then you should check the best digital marketing institutes that will help you find the right one just for you.
Conclusion
Social media marketing is about using websites like Facebook and Instagram to tell people about products. Imagine seeing a post with a cool product and then you want to learn more, so you click on it. You end up on a website where you find out all the details and maybe buy the product.
This is how social media marketing works. It’s great because many people are on social media, and it’s easier to get their attention there. Businesses can also make content that people want to share, like videos or posts.
This helps them grow without spending a lot on ads. Social media marketing also lets companies talk to customers and learn from them, making it a powerful tool for business growth.
