Stop unknown calls from distracting your call centers and boost answer rates with branded calling. Branded calling allows businesses to display their company name, logo, and reason for calling on consumer mobile devices.
A health insurance company used call display branding to increase its contact rate while building brand trust with consumers.
Increased Conversion Rates
When call recipients can see the company name on their mobile phone screen, they are far more likely to pick up. Businesses that use branded calling report an average of 80% higher call answer rates. It is excellent news for any business that relies on calls to reach customers and prospects.
Branded call display (bcd) enables companies to reassure consumers about the legitimacy of their calls. It reduces the risk of call spoofing (when a scammer uses a fake caller ID to mask their identity). When a customer sees a company’s name and location on the mobile screen of their device, they know that it’s not a spoof or spam.
A national health insurance company discovered that, with a branded call display, their outbound calls to members were answered by 11.2% of recipients. After adding a branded call display solution, their call-to-member answer rate increased to 41.6%. This lift enabled them to complete campaigns more quickly, lower their calling costs, and build better brand loyalty with their customer base.
With INFORM branded text display and ENGAGE branded graphic display, you can display your company’s name on the mobile screens of millions of customers across all major cell phone carriers. This information makes incoming calls unmissable and increases your chances of connecting, communicating, and converting your customers.
Better Reputation Management
Reputation management is critical for brands because consumers want to trust and buy from companies they can trust. A bad experience can tarnish a brand’s reputation, making it harder to find new customers. This damage can snowball into a lost revenue stream as existing customers switch to competitors.
A branded enhanced caller ID that displays the company name, logo, and location allows your business to build brand recognition with consumers before the conversation starts. You can split branding by department and get more data about successful teams. It helps you improve team performance and best use your business resources. The result is improved reputation, better answer rates, and more business.
Enhanced Customer Experience
Branding is a great way to build customer loyalty and trust, especially for businesses that rely on high-touch interactions through phone calls. Robocalls and scams have depleted consumer trust in voice communications, resulting in many people not answering unknown calls or blocking them entirely. It has made it challenging for many high-touch industries that rely on phone calls to connect with customers, such as hospitality, insurance, and financial services.
With branded call displays, companies can overcome this hurdle and boost answer rates by providing more recognizable names on incoming calls, increasing the likelihood of a successful call. Unlike traditional CNAM databases that fetch caller ID information from public directories, branded calling solutions allow up to 32 characters of customized display names on supported handsets. These displays can include the company name, location, and logos to create an authentic consumer experience and enhance brand visibility.
The benefits of branded caller ID go beyond improving answer rates by increasing conversions and creating more customer brand loyalty. In addition, a branded caller ID can help businesses reduce unnecessary expenses by eliminating the need to hire additional staff or invest in new equipment for call screening or conferencing services. It can also save money on phone tag costs and improve agents’ and customers’ overall call experience.
Increased Brand Loyalty
Brand loyalty, the automatic association of a company with positive characteristics, is one of the most powerful marketing tools available. Customers who exhibit this loyalty will repeat purchases and advocate for your business to their family and friends. In addition, brands that foster brand loyalty have reported revenue increases of two to five times greater than those that don’t.
However, many businesses need help to build and maintain customer loyalty because of the increased occurrence of phone scams and robocalls. When consumers receive calls from unknown numbers, they often need more time to answer them. It is because of the high volume of spam and phishing calls from numbers with poor reputations.
To combat this issue, call centers can leverage branded calling to display their business name and logo on the incoming display of a mobile device. It will help reassure consumers that the call is legitimate and will help increase answer rates. Branded Call Display also includes STIR/SHAKEN attestation and call verification, making it an effective tool against spoofing and impersonating someone else over the telephone.
Branded calling solution, INFORM and ENGAGE, allows enterprises to personalize their calls on all major mobile carriers. INFORM offers branded text displays that include the business name, department, and a custom message, while ENGAGE can display the brand’s logo and reason for calling on mobile devices. Both solutions provide a highly scalable call branding experience backed by carrier distribution, program management, and APIs.
Reduced Spam Calls
If your business calls customers frequently, it’s essential to know that the vast majority of consumers are now blocking unknown callers. Consumers are fed up with spam calls and other unwanted solicitations and need more confidence in outbound calling campaigns. As a result, answer rates for many outbound calling campaigns have plummeted. It has been driven by the proliferation of robocalls, spoofing, and other scams that have become commonplace.
Branding your calls with your company name and logo helps increase answer rates and promote trust in the brand. It also prevents your calls from being categorized as spam and may help reduce the number of illegitimate robocalls flagged by phone service providers.
Using a branded call display solution with a reputation management component lets you control when your calls are branded while keeping the rest of your numbers clean and free from spam labels across all carriers. With a reputation management + branding strategy, you can use a trusted company name and logo for your outbound calls while ensuring that legitimate calls get through (and don’t end up as “spam likely”).
Conclusion
The best-branded call display solutions also support STIR/SHAKEN call verification, which can help improve the credibility of your outbound calling. Businesses must authenticate their calls with a digitally signed certificate and provide proof of identity to the call recipient. It provides more confidence that your calls are not illegitimate and can help combat the rising trend of scam callers and robocalls.
