To gain views for YouTube videos, you need to create interesting and attention-grabbing videos. There are so many factors at play in this case.
How to create YouTube videos to get lots of views
YouTube promotion is one of the clear trends that will continue to gain momentum. It is a good addition to the overall marketing strategy, with the help of which you can increase brand awareness among the target audience, get additional sales and leads.
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Creating and developing a video channel is hard to call an easy task. But this is just one of the reasons why many business owners still ignore this channel. Another problem is that not everyone understands what benefits can be derived from it and whether it’s worth it at all.
The answer is simple: yes, rather than no. And in this article, I will list a few important benefits that your business can get by starting to use video in its marketing strategy, as well as share tips on how to properly optimize and promote your video channel and individual videos on YouTube.
What are the benefits of YouTube for business
With a monthly audience of over 1.5 billion users, YouTube deservedly holds the status of the second search engine in the world, after Google. Just instead of the usual links to the pages of sites, the output here is formed by the clips uploaded to video channels.
In addition, it is also partly a social network, as the interconnections here are built exactly like a social network. And these two facts already make YouTube an ideal place to promote your brand.
And here are some more arguments why you should pay attention to this internet marketing channel.
Ease of creating and customizing the channel. Things are much simpler here than in the case of websites. You can create a video channel on YouTube, customize its appearance and upload the first video in literally an hour of time, using the official help from the service itself or instructions found on the Internet.
Increased visibility in search. YouTube videos appear directly in Google’s search results, just like the pages of websites we’re used to. But they attract more attention by displaying a thumbnail image in the snippet.
Thus, you can create additional points of contact with the audience, especially since the competition here will clearly be lower.
Attracting additional audience. There are people who prefer to receive information through one particular channel, and pay little or no attention to the rest. Reaching those who prefer video to textual content would be nearly impossible without creating a YouTube channel.
Great in-platform analytics. You can track metrics such as number and duration of views, geographic and audience demographics, sources of views, conversions from similar videos, and a lot of other useful information.
And YouTube Analytics statistics itself is much clearer and easier to use than Google Analytics, which is too complicated for mere mortals.
Community building. Similar to social media, YouTube offers users the functionality to subscribe to their favorite channels. This means that you can form a stable core audience that is characterized by increased brand loyalty. Engaging with these subscribers can be done again and again.
Building off competitors. While no more than 30% of corporate websites and online stores have a blog, no more than 5% have a video channel. To be a level higher than 95% of other players in the niche – isn’t it cool? If you can also produce high-quality video content on a regular basis, it’s very cool.
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What types of videos you can create: ideas to keep in mind
Since we’re talking about business here, let’s leave the option of full-fledged video clips like those of famous artists to those who make money from it. And consider exactly those options that can be done by almost any of us. You’ll need to spend some time preparing, but it’s worth it.
Here are some of the most effective types of videos you can create to promote your business and draw attention to your brand.
Demonstration of a product in action. This works especially well for various appliances, what mass-market gadgets, what industrial units. You can rest assured, a video of a grinder in action, sells better than any pictures in the catalog.
Inside Kitchen. Store handmade leather goods can show the process of creating things from sketches to the finished product. Event-agency, in turn, to videotape the preparation for the next event, and so on.
Reviews and comparisons. Choosing between several alternatives is not an easy task at all. Compare several similar products with each other on video, and help potential buyers make the right decision. And in turn, they can thank you by placing an order with your online store.
How To videos. For example, 8 ways how to use LED tape from the catalog of your online store, to decorate the apartment.
Customer testimonials. By themselves, they are already an important social proof that positively influences sales. And prepared in video format, they become even more effective.
Reports on the results of work. For example, how the results of repair or design of the apartment looked like, furniture before and after restoration, etc.
Simple about complicated things. Even very complex things can be explained in simple language, for example, the essence of technology or the stages of creating a product. Do it on video and you will definitely earn respect and loyalty from your audience.
By showing and explaining to people how your products work, letting them see the people behind your business, educating them by providing useful information for free, you gradually build trust with them. And also, you build an image of an expert in your industry.
And one day, when they have a need for a product or service you provide, they will definitely remember you as a person or company they can trust.
7 tips for optimizing and promoting on YouTube
We’ve got the math sorted out, now it’s time to get down to practice. The best thing to do, of course, is to start putting these tips into practice right now. And don’t forget to bookmark this article, these points will be useful to you many times in the future.
- Collect relevant keywords. This is a relevant tip for working with any type of search, no matter if we are talking about articles or video optimization. It’s just that the tools for collecting phrases are slightly different.
We recommend looking at the likes of KeywordTool.io and Keyword.io. Just switch to the YouTube tab as you go.
- 2. Optimize titles. Use your main keyword in the title of the video, but at the same time aim to make it appealing to people so they want to click on it. I know it’s hard, but it’s a very important point.
- Informative descriptions. Each uploaded video has the option to add a short text describing what the video is about. Here you can carefully insert keywords, as well as add a call to action and a link to your site or a specific page.
- Select relevant tags. Similar to keywords in the title and description, tags are an important element that affects the number of views, as they allow more users to find your video.
But try not to overuse them. Ideally, the number of tags used should not exceed 10-12 pieces.
- Attention to thumbnails. This is the first thing a potential viewer sees in a YouTube or Google search when looking for the desired video content. If a video’s thumbnail isn’t attractive enough, users simply won’t have the desire to click on it. How interesting the thumbnail looks also determines how many people will want to watch the video.
- Create content regularly. In the harsh reality of 2018, a systematic approach is essential to success for any internet marketing channel, and YouTube is no exception here. One video once a quarter won’t get you anywhere. But at least 3-4 per month, for six months, can provide stable growth and the opportunity to achieve your goals.
- Analyze other people’s videos. Do it constantly, look at titles and descriptions, duration, number of views, likes, dislikes, and audience activity. This will allow you to understand what topics the audience likes, what style of filming is most popular, etc.
It’s not as complicated as it seems
The main reason why many entrepreneurs do not consider a YouTube video channel as a promotional tool is the difficulty in creating such content. Finding a person who will write a good article is difficult, but possible. Finding a performer who will make a good video at a reasonable price is something from the category of “mission impossible”.
But that’s just how it seems. To get started, you don’t need to hire a videographer, a scriptwriter and professional actors. And certainly no sense to invest in equipment worth several thousand dollars and rent a studio.
At the start you can do with a good smartphone, and instead of trying to come up with a script for the next Hollywood blockbuster – to shoot a small tour of your office or production, show the product in action or edit a video with the results of the work of his team. You can be sure that many of your potential customers will be very interested in this!
Even a simple voiceover of some useful information happening on your computer screen can be the first step to conquering YouTube. Always strive for more, but remember that professionals are not born, and start small.
